Aura Fits

AI-Powered Virtual Try-On

Privacy Policy

Effective Date: November 29, 2024

1. Introduction

Welcome to Aura Fits ("we," "our," or "us"), developed by MelloLabs. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application.

By using Aura Fits, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Photos

When you use Aura Fits to try on outfits virtually, you provide photos of yourself. These photos are:

• Sent to Google's Gemini AI service for processing
• Used solely to generate your virtual try-on images
• Not stored permanently on our servers
• Processed ephemerally (temporarily) and then discarded

2.2 Device Identifiers

We collect anonymous device identifiers to:

• Manage your subscription status without requiring an account
• Track your available generation credits
• Provide a seamless experience across app sessions

2.3 Purchase Information

If you subscribe to Aura Fits, we collect purchase-related information through Google Play to:

• Verify your subscription status
• Provide you with the correct number of credits
• Process refunds if applicable

Data Type	Purpose	Retention
Photos	AI virtual try-on generation	Processed temporarily, not stored
Device ID	Subscription management	While subscription is active
Purchase History	Credit allocation	As required by law

3. How We Use Your Information

We use the collected information exclusively to:

• Generate virtual try-on images based on your photos
• Manage your subscription and credits
• Improve our AI generation quality
• Provide customer support

4. Third-Party Services

Aura Fits uses the following third-party services:

4.1 Google Gemini AI

Your photos are processed by Google's Gemini AI service to generate virtual try-on images. Google's privacy policy applies to this processing. Google's AI includes safety filters to prevent inappropriate content generation.

4.2 RevenueCat

We use RevenueCat to manage subscriptions. RevenueCat receives your device identifier and purchase information. View RevenueCat's Privacy Policy.

4.3 Google Play

Subscriptions are processed through Google Play. View Google's Privacy Policy.

5. Data Security

We implement appropriate security measures to protect your information:

• All data is encrypted in transit using HTTPS/TLS
• Photos are processed ephemerally and not stored on our servers
• We do not require or store passwords or personal accounts
• Device identifiers are anonymized

6. Your Rights

You have the right to:

• Access: Request information about what data we have
• Deletion: Request deletion of your data by contacting us
• Opt-out: Uninstall the app to stop all data collection
• Cancel: Cancel your subscription at any time through Google Play

7. Children's Privacy

Aura Fits is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.

9. Data Retention

We retain your information only as long as necessary:

• Photos: Deleted immediately after processing
• Device ID: Retained while you have an active subscription
• Purchase data: Retained as required by applicable tax and accounting laws